Jan 30, 2026 • 14 min read
Newsletter Analytics for Creators: The 8 Metrics That Actually Matter (And 5 to Ignore)
A 60% open rate sounds great until you realize it's from 800 people and you're earning $0.08/subscriber. The metrics that actually predict newsletter success — revenue per subscriber, engagement score, churn rate, CPM efficiency, subscriber LTV — and what good looks like at every stage.