Subscriber consent, unsubscribes and suppression

Email only people who agreed to hear from you, and stop as soon as they ask. This article explains the rules, what InfluencersKit does for you, and what remains your job.

Consent is your responsibility

Under the Terms, you're responsible for having the legal right to contact your subscribers, for getting the consents you need, and for following anti-spam laws such as CAN-SPAM, GDPR and CASL. We may ask you for proof, such as consent records and your unsubscribe process.

Email confirmation proves that the person who signed up owns the address. Say on your form what people are signing up for: InfluencersKit adds a short line under each form saying how signup works, and saves it with each signup.

Each signup through a form, landing page, profile or referral page keeps a consent record: how they signed up (confirmed by email or not), which form or page, the wording shown, and when they signed up and confirmed. No IP address is stored.

The CSV importer asks you to confirm that everyone in the file agreed to your emails and that it contains no bought, rented or scraped addresses. The import job records who confirmed, when, and the wording.

Each subscriber's Source shows how they arrived, such as form:…, lp:…, csv_import or manual. It isn't overwritten by later signups or imports.

How signups work: email confirmation

• Each form and landing page has a Require email confirmation setting. It's on for every form and page created from 8 November 2026. Older ones keep working as before (no confirmation) until you turn it on.
• With it on, a new signup is saved as Awaiting confirmation and gets an email from InfluencersKit with your name on it and a Yes, subscribe me link. The link opens a page on your handle (your-handle.ikpages.com) with a button; opening the link alone changes nothing, because email scanners open links. Pressing the button makes them active.
• Until they confirm, they get none of your email, aren't in any audience or segment, and don't count toward your plan. Your welcome sequence, form automations and the subscriber.created webhook start only when they confirm.
• The link works once and for 7 days. Signing up again sends a fresh link (the old one stops working), at most every 10 minutes and 5 times in all. The email isn't sent to an address that bounced or complained. People who never confirm are removed after 30 days.
• You can't make an awaiting-confirmation person active yourself. You can delete them.
• With it off, a signup is active immediately and no confirmation email is sent. With MailAdx or InboxBanner monetisation connected it can't be turned off. Signups through a referral link always confirm.
• Signing up again doesn't change an existing subscriber's status, so it can't reactivate anyone who left.
• Forms and landing pages show the same response whether or not the address is already on your list, so a form can't be used to find out who unsubscribed.
• A hidden field on forms and landing pages catches many bots. It doesn't prove that a real person owns the address.

Every email must let people leave

• Keep {{unsubscribe_url}} in the body of every template. It links to your unsubscribe page. If it's missing, a footer with the link is added when the email is sent, so nobody gets an email they can't leave. See email templates.
• {{manage_preferences_url}} links to the preferences page. It's optional, but useful.
• {{creator_address}} prints the location on your account. CAN-SPAM requires a valid postal address in commercial email, so make sure yours is complete.
• Broadcasts, sequences and triggered emails also carry one-click unsubscribe headers. Test copies don't.

What a subscriber can do

Opening a link isn't enough to unsubscribe anyone: email security scanners open links, so the change needs a button press or a one-click request from the inbox. The unsubscribe page asks for a reason, which is saved with the record. Choosing Other reason needs at least 10 characters.

The Promotional emails and Marketing newsletters choices apply to broadcasts sent on that Channel and to sequence steps whose Send channel is set to it. A broadcast leaves out everyone who turned its channel off; when someone who opted out reaches such a sequence step, they leave that sequence. Newsletter has no separate opt-out, so a Newsletter broadcast reaches everyone subscribed. Only a full unsubscribe stops those.

Each unsubscribe and preferences link in your emails is signed for that subscriber. If a link can't be checked (an old or edited link), the page asks for the email address the newsletter is sent to, and the preferences page can then only turn emails off.

If someone has fully unsubscribed, the preferences page tells them so, and points them to your signup form or landing page.

Customize the unsubscribe page

The page lives on your handle, at your-handle.ikpages.com/u/unsubscribe. You can't change the choices it offers. The preferences page has fixed text.

1. 1Go to Settings → General and find Public unsubscribe page.
2. 2Edit Headline, Sorry / intro message and After-submit confirmation. Blank fields use the default text.
3. 3Check the preview, then select Save unsubscribe page.

Bounces and complaints

Hard bounces, repeated soft bounces and complaints also put the address on our sending provider's suppression list. A hard bounce or complaint is recorded against the mailbox across InfluencersKit too. These lists can't be cleared from your dashboard, so changing the subscriber's status doesn't guarantee that mail will arrive.

The Terms set a spam complaint threshold of 0.01%. See why a send stopped for how holds work.

What suppression means for your sends

• Broadcasts and sequences go only to subscribers with the status active.
• Unsubscribed, bounced, cleaned, pending, awaiting-confirmation and inactive subscribers are left out automatically. You don't need to exclude them.
• Proof and Admin test addresses are the exception. Unsubscribes, bounces and complaints don't suppress them, and the page still looks normal to the person using it. They get test copies only.

Coming back: re-subscribing

When someone confirms, they're treated as a new subscriber for welcome sequences, and both their opt-out and their confirmation stay on record.

You can also reactivate someone yourself: edit the subscriber, change Status, and confirm the warning. Do this only if they asked you to re-subscribe them. The change is recorded under your name in your activity log.

What you must not do

• Don't use purchased, leased, rented, scraped or harvested lists.
• Don't import or add people who never agreed to hear from you.
• Don't reactivate an opted-out person unless they asked, and never reactivate someone who complained.
• Don't try to get around an opt-out by deleting and re-importing: the opt-out is kept when you delete, and the import skips them.
• Don't remove or hide {{unsubscribe_url}}, or make it hard to find.
• Don't mark real subscribers as Proof or Admin to get around suppression.
• Don't move an opted-out list to a new address, or sign people up on their behalf.