Manage your subscribers
Add, search, tag and export subscribers, read their statuses, and use bulk actions without losing opt-out records.
Subscribers is your list. Use it to find people, correct their details, tag them, and see what you've sent them.
Before you start
- Add only people who agreed to hear from you. See subscriber consent and unsubscribes.
- To add many people, import a CSV. Import at the top of this page takes you there, and Sample CSV downloads the format.
Find people
- The tabs filter by status: All Subscribers, Active, Unsubscribed, Bounced and Admin Trash. Pending and cleaned subscribers appear under All Subscribers.
- The search box matches email, first name and last name.
- Choose 10, 25 or 50 / page at the top right. Use Previous and Next to move between pages.
The Filters button doesn't do anything yet. To filter by tag, engagement or date, build a segment in Audience Segments.
Add a subscriber
- 1Select Add Subscriber.
- 2Enter the Email and set Status. Use Active only for someone who agreed to receive your email.
- 3Fill in any of First Name, Last Name, Tags (comma-separated), Source, Gender and Date of Birth.
- 4Leave Category on Normal subscriber unless this is a test address (see below).
- 5Choose a Welcome Template. The form requires a choice, but no email is sent from this field. Welcome email comes from a welcome sequence.
- 6Select Add Subscriber.
What happens next
- A new subscriber is enrolled in your active Welcome Series sequences, unless they came from a CSV import.
- Adding an address that's already on your list updates it. Names fill in only if you entered them, tags are added to the existing ones, and the status and source stay as they were.
- Adding an address that opted out changes nothing, and the page tells you. Adding one you deleted after it opted out is refused. See re-subscribing.
- To see what you've sent someone, select the eye icon on their row. Send history lists their broadcasts, sequence steps and triggered emails.
- To change someone's details, select the pencil icon. Editing Tags here replaces their tags with what's in the box.
Subscriber statuses
| Status | Meaning | Gets your email? |
|---|---|---|
| active | On your list | Yes |
| awaiting confirmation | Signed up on a form or page that asks people to confirm, and hasn't clicked the link yet. Not counted toward your plan. Removed after 30 days if they never confirm. Only their click makes them active | No |
| pending | Set by hand. Nothing sets this automatically | No |
| unsubscribed | Left your list, or marked your email as spam | No |
| bounced | The address couldn't receive mail | No |
| cleaned | Set by hand. Treated like bounced | No |
| inactive (Admin Trash) | Set aside by you. The subscriber stays on record | No |
Bulk actions
Tick rows, or tick the header box to select everything on the current page. Bulk actions work only on the rows you can see, up to 50 at a time.
| Action | What it does |
|---|---|
| Add Tags | Adds tags to the selected people and keeps the tags they already have |
| Mark Proof, Mark Admin | Makes them test addresses (see below) |
| Clear category | Returns them to normal subscribers |
| Export | Downloads the selected rows as a CSV file |
| Delete | Removes them, after one confirmation. Anyone who ever opted out is kept as their email address and opt-out only, and hidden from the list |
Proof and Admin addresses
Mark your own test addresses as Proof or Admin. They receive test copies, and they're left out of every broadcast and sequence audience. Bounces, complaints and unsubscribes never suppress them.
Export
Export at the top downloads subscribers.csv with the rows on the current page. Selected-row export is under bulk actions. The file has email, name, status, tags, source, subscribed date, last activity and the rate and revenue columns.
Treat exports as personal data. Store them securely, and don't upload them to other tools unless your subscribers agreed to that.
What can go wrong
Deleting someone who unsubscribed, bounced or complained keeps their email address and opt-out, so they stay protected from your sends. Their name, tags and other details are removed. If someone asks you to erase their data, open a request from Help & Support.
| You see | Why | What to do |
|---|---|---|
| "Template selection is required." | The form needs a Welcome Template | Choose any option. It doesn't send anything |
| "… is already on your list as unsubscribed and was not re-added." | That person opted out | Edit them only if they asked to come back |
| "Free plan allows importing up to 250 contacts" | Contacts you add by hand count toward the import cap | Collect signups through a page or form, which don't count, or upgrade |
| "Subscriber limit reached for your plan" | Your active subscribers have reached your allowance | See plans and limits |
| "… opted out earlier and was deleted, so it can't be added back here." | You deleted that person after they opted out | Nothing to do. They can re-subscribe through your signup form |
| "… hasn't confirmed their subscription yet." | You tried to make an awaiting-confirmation signup active | Wait for them to click the confirmation link |
Frequently asked questions
How do I segment my subscribers?
Tag them on this page, then build segments in Audience Segments. Broadcasts and sequences can target those segments.
Why does everyone show 0% open rate and $0 revenue?
The Open Rate and Revenue columns, and the Avg. Open Rate and Avg. Click Rate cards, don't hold per-subscriber figures today, so they read 0. For real numbers, use Campaign Analytics and Audience Analytics.
How do I export my whole list?
Export downloads the current page of the table only, up to 50 rows. To export more, set 50 / page and export each page in turn.
Can I restore someone I deleted?
No. Admin Trash is a status, not a recycle bin: deleted people don't go there. Someone with no opt-out on record is removed completely. Someone who unsubscribed, bounced or complained is kept as their email address and opt-out only, so they can't be added back by an import, a form or the API. They can still re-subscribe themselves by confirming from their inbox.
Ready to try it?
Open your dashboard and follow along — or create a free account.