Set up MailAdx in InfluencersKit
Get your MailAdx publisher account working, create an ad unit, and choose the one your emails will use.
MailAdx is the ad network connected to InfluencersKit. Use this page to create the ad units your emails carry. An ad unit is a named slot with a unique placement key.
Setting up a unit does not guarantee a paid ad. Whether an ad fills a slot depends on the demand available when a subscriber opens the email, so we don't promise fill, rates or earnings.
Before you start
- Your plan must include ad monetization. See plans and billing.
- Your list and newsletter must meet the eligibility rules in For Publishers.
- Your own privacy policy must disclose that hashed subscriber identifiers and usage data are shared with measurement partners.
Set it up
- 1Go to Monetize → MailAdx. InfluencersKit creates your MailAdx publisher account when you sign up, so there's nothing to connect by hand.
- 2If you see Setting up your MailAdx account…, wait a moment or select Try now. The tabs stay disabled until the account is linked. If the first try fails, InfluencersKit tries again every 10 minutes.
- 3Open Ad Units and select New Ad Unit (Create Ad Unit if you have none yet).
- 4Enter a Name, such as Newsletter Header. MailAdx builds the placement key from it.
- 5Choose a Format. The embed code and
{{MAILADX_AD}}always give the native image tag, so choose Native (open-time image + click tracking) unless support has told you otherwise. - 6Leave Floor CPM (USD, optional) empty for no floor, or enter the lowest CPM you'll accept.
- 7Select Create.
- 8On the new unit, select Embed Code, then Set as default for {{MAILADX_AD}}. The unit gets a green Default badge.
What each tab does
| Tab | Use it for |
|---|---|
| Overview | Impressions, clicks and your earnings for the last 7 days, your wallet balance in US dollars, your revenue share, your seller ID and ads.txt line, and whether your inventory is verified |
| Ad Units | Create units, get embed code, set the default, delete units |
| Direct-Sold | Orders and line items for sponsors you sell yourself. See direct-sold orders |
| Reports | Delivery by date for any range, with a CSV download. See ad reports |
| Wallet | Balance, top-ups and transaction history. See the wallet guide |
What happens next
Your unit is ACTIVE as soon as it's created, but nothing appears in email until you place it. Follow Place a MailAdx ad in your emails. To take part in marketplace demand, also authorize MailAdx with ads.txt.
What can go wrong
- A plan message on a tab: your plan doesn't include ad monetization. Check plans and billing.
- Your MailAdx account isn't set up yet: MailAdx couldn't be reached when InfluencersKit tried. It tries again every 10 minutes, or select Try now. If it lasts more than a day, open a request from Help & Support.
- MailAdx publisher is not linked for this organization: same cause. Select Try now on the MailAdx page.
- MailAdx returned HTTP followed by a code, or MailAdx request failed: InfluencersKit couldn't reach MailAdx. Select Retry, and open a request from Help & Support if it keeps happening.
- A high floor: ads priced below your Floor CPM are skipped, so a high floor can leave the slot empty. Flat-rate items skip this check.
Deleting an ad unit can't be undone. Emails already sent with that unit's tag stop showing its ads. Ad Units has no pause or edit button, so a delete is the only way to retire a unit from this page.
Frequently asked questions
Do I need a separate MailAdx login?
No. You manage your publisher account from Monetize → MailAdx in InfluencersKit.
How do I change an ad unit's name or floor?
This page can't edit a unit. Create a new unit with the settings you want, set it as the default, and delete the old one once nothing uses it.
Ready to put this into practice?
Open Monetize in your dashboard — or review the commercial policies that govern the marketplace.
Policies: Monetisation · Advertising · Invalid traffic