Read your MailAdx and InboxBanner ad reports
What impressions, clicks, CTR and earnings mean on each page, and why a recent figure can still change.
Ad reports show delivery. They aren't statements of what you've earned. Your ad revenue doesn't appear in Analytics → Monetization Reports, so use these pages instead.
MailAdx Earnings are what MailAdx credited to your balance each day, at the revenue share and fees in force when each ad was served, and leave out test and invalid traffic, but they're not final until the month-end reconciliation. See How ad earnings and payouts work.
Run a MailAdx report
- 1In Monetize → MailAdx, open Reports. It shows the last 30 days.
- 2Change Start Date and End Date, then select Run Report. Dates alone don't refresh the table.
- 3Select CSV to download the rows.
MailAdx columns
The CSV also has the gross marketplace value, direct-sold impressions, MailAdx's serving fees and the number of invalid impressions left out.
| Column | Meaning |
|---|---|
| Impressions | Valid ad deliveries for the date, counted at open time, not at send time. Test traffic and invalid traffic are left out |
| Clicks | Valid clicks on your ad links |
| CTR | Clicks divided by impressions, as a percentage |
| Conv. Rate | Conversions divided by clicks, as a percentage |
| Earnings | What MailAdx credited to your balance that day for marketplace and programmatic ads, in USD: the price after the buy-side or exchange fee, times your revenue share at the time. Earnings reversed later for invalid traffic show under the day it was served. A figure marked ~ is an estimate, shown only while MailAdx isn't recording earnings |
| Direct-sold | The value of your own sponsors' impressions at your line items' prices. Your sponsor pays you this directly |
InboxBanner reports
On the InboxBanner page, Reports has three views. Each one has Run report and Export CSV. Columns use field names from InboxBanner, and columns with no data are hidden.
| View | What it shows | Dates |
|---|---|---|
| Campaign cumulative | Totals per campaign: revenue, totalImpressions, uniqueImpressions, totalClicks, uniqueClicks. Enter a Campaign ID for one campaign | Start and End, up to 6 months |
| Publisher | By date: opens, clicks, uniques, revenue, CPM and fill rate | Start and End, up to 6 months |
| Top 5 campaigns | Active campaigns for a day, ranked by revenue from opens and clicks, using stats from roughly the last three months | One Date |
Why the numbers change or disagree
- Ad impressions aren't email opens. An impression needs a paid ad to be delivered at open time, so it won't match the opens in your campaign analytics.
- Not every open counts. Under the Invalid Traffic Policy, bots, data-center traffic, security scanners and prefetching such as Apple Mail Privacy Protection are non-payable.
- Traffic can be reclassified later. Earnings from it are then reversed, so a past figure isn't final.
- Earnings are what was credited. If your plan changed during the period, earlier days keep the share you had then: the report shows the credits MailAdx recorded, not a recalculation.
- The two ad systems don't share data. MailAdx and InboxBanner count separately, so never add up one slot from both.
What can go wrong
- No delivery data for the selected period.: nothing was recorded. See why ads aren't showing.
- Date range cannot exceed 6 months.: shorten the InboxBanner range.
- Select both start and end date for the report.: InboxBanner reports need both dates.
- No data for this date range.: InboxBanner found nothing, or couldn't read its analytics. If you expected data, open a request from Help & Support.
Ready to put this into practice?
Open Monetize in your dashboard — or review the commercial policies that govern the marketplace.
Policies: Monetisation · Advertising · Invalid traffic