Set up a direct-sold order in MailAdx

Direct-sold means a sponsor you found and sold yourself. The Direct-Sold tab holds the sponsor's ad (a creative) and records the deal as an order, with one or more line items for each placement.

Before you start

• Agree the sponsor's fee and dates with them. InfluencersKit doesn't invoice sponsors or collect their payment.
• Check the sponsor's ad and landing page against the Advertising Policy. It applies to direct sponsorships too.

Create an order and line item

1. 1In Monetize → MailAdx, open Direct-Sold and select New creative. Enter the sponsor name, a Headline (up to 60 characters), optional Text (up to 120), the Button text, an Image URL (a public JPG, PNG or GIF of at least 600×314 px) and the Click-through URL, then select Send for review. The creative shows In review until MailAdx approves it.
2. 2Select New Order (Create Order if you have none yet).
3. 3Enter an Order Name, such as Q3 Sponsor, and select Create Order.
4. 4On the order, select Line Item.
5. 5Enter a Name, choose the Creative, and choose a Type: Sponsorship, Standard or House.
6. 6Optionally enter Flat Rate (USD, optional), Start Date and End Date, then select Create.
7. 7Expand the order with the arrow to see its line items. A new line item is DRAFT.
8. 8Select Activate when you want it to serve. It serves in your ad units once its creative is approved, between its dates, while the order is ACTIVE.

Statuses

What you keep and what you pay

For direct-sold deals, the Monetisation Policy says you keep 100% of the revenue you negotiate, and InfluencersKit/MailAdx charges a flat platform serving fee per 1,000 delivered impressions. Your fee is shown on the Wallet tab. It comes out of your MailAdx wallet.

While MailAdx charges serving fees, direct-sold items need a positive wallet balance or an active free-impression grant to serve. The Wallet tab says whether fees are being charged.

What can go wrong

• Line item ACTIVE but no impressions: its creative is still in review or was rejected (the line item says which), the wallet can't cover the fee, or the ad unit's size needs an image the creative doesn't have.
• A creative is rejected: the reason shows next to it. Create a corrected creative and choose it on a new line item.
• The image can't be used: MailAdx copies the image when you save, so the link must be public and point to the image file itself.
• No line items. Add one to start tracking delivery.: the order is empty. Select Line Item to add one.
• Dates: nothing can serve outside a line item's dates, and the order must be ACTIVE too.