Read Monetization Reports: revenue, MRR, and forecasts
Where each revenue number comes from, what you must log by hand, and how the six-month forecast is worked out.
Use this page to keep one running record of what you earn. Part of it fills in from your sales. The rest you enter yourself.
Before you start
- Connect Stripe so product sales record automatically: see payment processing.
- On a lower plan you may see an upgrade banner: see plans.
Where each stream comes from
Don't enter the same money twice. A sponsorship logged with Log Revenue while its deal is Active counts in both places. A deal also leaves Total Revenue when you move it to Completed or Cancelled, so log finished deals as an entry if you want to keep them in the total.
| Stream | Filled automatically | Added by you |
|---|---|---|
| Product | Completed Stripe sales of digital goods, courses, and coaching | Log Revenue entries of type Product |
| Subscription | Nothing | Log Revenue entries of type Subscription |
| Affiliate | Commission from the sales you record on Active affiliate programs (Affiliate Programs → Sales → Record a sale): see affiliate programs | Log Revenue entries of type Affiliate |
| Sponsorship | Nothing | Value of deals with status Active, plus Log Revenue entries of type Sponsorship |
The Overview cards
Total MRR on the Subscriptions tab only adds up the tiers on that tab, active or not. It can differ from the MRR card.
| Card | How it's computed |
|---|---|
| Total Revenue | The four streams added together, all time. |
| MRR | Monthly price × subscriber count for each active tier you added, plus active membership courses: price × enrollments for monthly billing, or that ÷ 12 for yearly. One-time courses add nothing. |
| Products Sold | Units sold of active digital goods, course enrollments, and paid coaching bookings. |
| Active Subscribers | Your email list with status active. It isn't a count of paying members. |
Log revenue from outside InfluencersKit
Entries appear under Logged revenue entries on the Revenue Streams tab. You can filter them by Type and Month.
- 1Select Log Revenue at the top right.
- 2Choose a Type: Subscription, Product, Affiliate, or Sponsorship.
- 3Enter the Amount ($) and the Month. Add Notes if you like.
- 4Select Log Entry.
The other tabs
- Revenue Streams shows Monthly Revenue by Stream for the last 12 months: your logged entries plus completed product sales. Active deals and affiliate program commission aren't in this table, so it won't add up to Total Revenue.
- Subscriptions holds the tiers you add by hand with Add Tier. You set the subscriber count yourself.
- Products lists your active digital goods and courses, plus any you add with Add Product. Revenue here is price × units sold. Products you add by hand appear in this table but don't change Total Revenue or Products Sold.
- Sponsorships tracks each deal: partner, value, status, impressions, CPM, and renewal date. You enter all of it. Statuses are Negotiating, Active, Completed, and Cancelled.
- Export downloads Sponsorship Deals, Products, or Revenue Trends as CSV.
How the forecast works
Forecasting is arithmetic on your own history, not a prediction from market data. It takes the current month's total from the monthly table and grows it for six months at your recent average rate.
- The rate is the average month-over-month change across the last three months. Months that started from zero are skipped. If none can be used, it assumes 5% a month.
- Moderate is that projection. Optimistic is Moderate × 1.2. Conservative is Moderate × 0.8.
- The cards at the top add the six months together.
The starting point is the current month so far. Early in a month, or with nothing logged yet, the forecast comes out low or at zero. Read it near the end of a month.
What can go wrong
- Every amount shows a $ sign. The report adds amounts as they were recorded and doesn't convert currencies. If you sell in more than one currency, the totals mix them.
- A sale made outside InfluencersKit isn't in the Product stream. Buyers can only pay through Stripe here, so only Stripe sales record. Log outside sales with Log Revenue.
- Zero everywhere with no error. Nothing has been sold or logged yet.
Frequently asked questions
Does my MailAdx or InboxBanner ad revenue appear here?
No. Ad revenue doesn't flow into this report, and there's no ad type among the revenue entries. Use the ad pages under Monetize for those figures. If you want a monthly total here, log it yourself with Log Revenue.
Does this report show subscription churn or retention?
No. It shows MRR and tier counts, but no churn or retention figures.
Why doesn't the date range change anything?
The 7d, 30d, 90d, and 1y buttons have no effect on this page today. Overview totals are all-time, and Monthly Revenue by Stream covers the last 12 months.
Are refunds taken out of Total Revenue?
Yes for Stripe sales. A refund marks the sale as refunded, and only completed sales count.
Ready to try it?
Open your dashboard and follow along — or create a free account.