How ad earnings and payouts work
What you earn from each kind of ad, how the Payouts tab works, when money becomes payable, how to request a payout, and what can reverse earnings.
This guide summarizes the Monetisation Policy and the Invalid Traffic Policy, and says what the dashboard does today. The policies are the binding text. Earnings aren't guaranteed: they depend on ads actually being delivered.
Your balance, earnings by month, payout account and payout history are on Monetize → MailAdx → Payouts. Payouts are made by hand: MailAdx finance pays each request by bank transfer and records the bank reference there.
What you earn
Your revenue share depends on your plan: 60% on Starter, 70% on Creator, and 75% on Pro and Custom, of what MailAdx would pay after the buy-side or exchange fee. Monetize → MailAdx → Overview shows the share that applies to you, and your direct-sold serving fee is on the Wallet tab. During a free trial the Creator share applies.
| Demand | Policy |
|---|---|
| Direct-sold | You keep 100% of the revenue you negotiate with your advertisers. InfluencersKit/MailAdx charges a flat platform serving fee per 1,000 delivered impressions |
| MailAdx marketplace and OpenRTB | Earnings are subject to a revenue share, credited to your balance net of transaction, exchange and DSP fees, as shown on your dashboard rate card |
When an impression counts
- An impression counts and becomes billable only when the ad is fetched by the subscriber's email client at open time and a paid creative is delivered. Nothing counts at send time.
- Non-human traffic, proxy fetches such as Apple Mail Privacy Protection pre-rendering, and automated security scanners are excluded from payable counts.
- Clicks are tracked through redirect links and scrubbed to remove robotic activity.
When money becomes payable
| Rule | What happens |
|---|---|
| Reconciliation | Each calendar month's earnings are checked during the 30 days after the month ends. Invalid traffic found in that time is deducted from that month while it is still pending |
| Net-30 | A month's earnings become payable 30 days after the month ends: October's on 30 November, for example. The Payouts tab shows the next date |
| Minimum | You can request a payout once at least $100 USD is available. Less carries over to the next month |
| Currency | Balances are in US dollars and payouts are sent in US dollars. Your bank may convert them to your currency and charge its own fees |
| Tax | The Monetisation Policy asks for a valid tax form before payout (for example W-9 or W-8BEN). There's no upload in the dashboard, so finance asks you for it through Help & Support before paying |
What the Payouts tab shows
| Figure | Meaning |
|---|---|
| Available to pay out | Earnings from months that have finished reconciliation, less payouts already made, any open request and any clawback. Never more than your wallet can cover after serving fees |
| Pending | This month and months still inside their 30-day reconciliation. Not payable yet |
| Next payable date | When the next month of earnings finishes reconciliation and becomes available |
| Paid to date | Everything finance has paid you, with each payout in the history |
| Earnings by month | Each month's earnings, any adjustments for invalid traffic or refunds, and whether it is still reconciling |
Getting paid
Only your workspace's admins can see or change the payout account and request payouts. Managers see the balances and history. Staff viewing your workspace can't change your payout account.
- 1Open Monetize → MailAdx → Payouts and choose Add payout account. Pick an Indian bank account (account number + IFSC) or an international account (IBAN or account number, with the SWIFT/BIC code). Your PAN or tax id is optional. MailAdx stores the numbers encrypted and only ever shows the last four digits again.
- 2When Available to pay out is at least $100, choose Request payout. You can ask for all of it or part of it, from $100 up. One request can be open at a time.
- 3MailAdx finance pays the request by bank transfer and records the date and bank reference. The payout then shows as Paid in the history, and the amount leaves your balance.
What can reduce or reverse earnings
- Invalid traffic: GIVT and SIVT are non-payable. If post-serve analysis during the reconciliation window (the 30 days after the end of the month the traffic was served) finds SIVT on your inventory, the earnings are deducted from that month while it is still pending.
- Advertiser refunds: if an advertiser is refunded for delivery discrepancies, technical issues or billing disputes on your inventory, the matching earnings are reversed.
- Clawbacks: if invalid traffic or fraud is found after a payout, the amount is offset against your future earnings, and the Payouts tab shows what is still to be offset. You're invoiced only if your account closes while you still owe an amount.
- Prohibited practices: bots, paid-to-open schemes, hidden or stacked ads, false audience data and tampering with signals can forfeit unpaid earnings, suspend ad serving and end your account.
Disputes and appeals
- Raise reporting disputes in writing within 30 days of the monthly statement. Discrepancies below 5% are treated as normal tolerance and aren't adjusted.
- You can appeal a suspension or earnings adjustment within 30 days by emailing policy@influencerskit.com with supporting data, such as provider logs, acquisition sources and campaign stats.
InboxBanner
InfluencersKit has no wallet, balance or payout for InboxBanner. The revenue in its reports is worked out from the prices you enter on your campaigns. Money from a sponsor you sold yourself is between you and that sponsor.
Frequently asked questions
Is my MailAdx wallet balance my earnings?
Not exactly. The wallet can hold both money you topped up and earnings, and only earnings can be paid out. See the wallet guide.
Are ad payouts the same as referral payouts?
No. The Partner Referral program has its own payout flow.
Does InfluencersKit deduct tax?
The Monetisation Policy requires a tax form before payout. If finance withholds any tax, the payout history shows it in Tax withheld beside the amount sent to you. Ask from Help & Support for anything else about tax.
Why is my available balance lower than my earnings?
Only months that have finished their 30-day reconciliation count, and payouts, an open request and any clawback come off. Serving fees taken from your wallet for direct-sold ads are spent money too.
How long does finance take to pay a request?
Payouts are made by hand, and the policy sets no turnaround after the Net-30 date. If a request has been waiting longer than you expect, ask from Help & Support.
Ready to put this into practice?
Open Monetize in your dashboard — or review the commercial policies that govern the marketplace.
Policies: Monetisation · Advertising · Invalid traffic