Welcome Email Sequence (5 emails)
A complete 5-email welcome sequence for new newsletter subscribers — introduction, best content, social proof, and soft monetisation.
Export results as a text file — enter your email to unlock (free, no spam).
Email 1 — Deliver + set expectations (send immediately)
Subject: Welcome — here's your [lead magnet name] Hi [First name], Thanks for subscribing to [Newsletter name]. As promised, here's your [lead magnet]: [link] What to expect from me: • I send every [day] about [topic] • Each issue takes ~[X] minutes to read • Reply anytime — I read every response Talk soon, [Your name]
Email 2 — Best content showcase (Day 2)
Subject: The 3 posts that define what this newsletter is about If you're new here, start with these: 1. [Title + link] — why it matters 2. [Title + link] — the most shared issue 3. [Title + link] — where most subscribers say they got the most value These three will give you a clear picture of what [Newsletter name] is — and isn't.
Email 3 — Personal story (Day 4)
Subject: Why I started this newsletter (the honest version) [2–3 paragraphs: your origin story, why this topic matters to you personally, and why you're qualified to write about it. Be specific — vague credibility doesn't convert.]
Email 4 — Social proof (Day 7)
Subject: What [X] subscribers say about [Newsletter name] "[Testimonial quote from a reader]" — [Name, role] "[Second testimonial]" — [Name] If you're finding value, the best thing you can do is forward this to one person who'd benefit. Or reply and tell me what you're working on — I read everything.
Email 5 — Soft monetisation intro (Day 10)
Subject: How I keep [Newsletter name] free (and how you can support it) This newsletter is free because [reason — ads, sponsorships, paid tier funds free tier, etc.]. If you've found it valuable, here are two ways to go deeper: • [Paid tier / product link] — [one sentence on what they get] • [Referral link] — share with a friend and unlock [reward] Either way, thanks for being here.
How to use this template
Import each email as a separate automation step in InfluencersKit (or your ESP). Set delays: Email 1 immediately on subscribe, Email 2 at +2 days, Email 3 at +4 days, Email 4 at +7 days, Email 5 at +10 days. Replace every bracketed placeholder before going live. Send Email 1 only after double opt-in confirms if you use confirmed opt-in — otherwise new subscribers get the lead magnet before they verify. Track per-email open rates; if Email 3 underperforms, your story is too vague — add a specific moment, not a résumé.
Variations
Three alternate formats for different audiences or send cadences. Copy any block and adapt placeholders.
Variation A — Lead magnet + video intro
Subject: Your [lead magnet] + a 2-minute intro from me Hi [First name], Here's your [lead magnet]: [link] I recorded a quick video on how to get the most from it: [Loom/YouTube link] I send [Newsletter name] every [day]. Reply and tell me what you're building — I read every message. — [Your name]
Variation B — Question-first welcome
Subject: Quick question before your first issue arrives Hi [First name], Welcome to [Newsletter name]. Before Thursday's issue lands, I'd love to know: what's the #1 [topic] challenge you're facing right now? Hit reply — your answer helps me write better issues for you. — [Your name]
Variation C — Paid-newsletter hybrid
Subject: You're in — here's what's free vs paid Hi [First name], You're on the free list for [Newsletter name]. Every [day] you get [free content description]. Paid members ($[X]/mo) also get [exclusive benefit — deeper dives, community, templates]. Start with this week's free issue: [link]. Upgrade anytime: [paid link]. — [Your name]