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Sponsorship Pitch Email Template
Cold outreach email template for landing your first (or next) newsletter sponsor — with follow-up sequence.
Export results as a text file — enter your email to unlock (free, no spam).
Email 1 — Initial pitch
Subject: Sponsorship in [Newsletter name] — [X]% open rate, [niche] audience Hi [Name], I run [Newsletter name], a [frequency] newsletter for [audience description]. [One sentence on credibility — subscriber count, notable readers, or results]. Quick stats: • [X] subscribers, [X]% avg open rate • Audience: [specific profile — e.g. "SaaS founders and marketing leaders"] • Recent sponsors: [names if any, or "bootstrapped creators and B2B tools"] I'd love to explore a sponsorship for [their product]. A primary placement runs $[X] and typically drives [X] clicks based on recent campaigns. Happy to send sample issues and audience demographics. Would a 15-minute call this week work? [Your name] [Newsletter name] · [link]
Email 2 — Follow-up (5 days later)
Subject: Re: Sponsorship in [Newsletter name] Hi [Name], following up on my note from last week. Attaching our media kit with audience stats and sample issues. If timing isn't right, no worries — happy to reconnect next quarter.
Email 3 — Final follow-up (10 days later)
Subject: Last note — [Newsletter name] sponsorship Hi [Name], last follow-up from me. We have [date] open if you'd like to test a single send at $[X] with no long-term commitment. Either way, appreciate your time.