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Analytics5 min read
Understand your analytics
Audience growth, campaign performance, revenue reports, and creator benchmarks — where to look and what to act on.
The Analytics section has four views, each answering a different question:
- Audience Analytics — is my list growing? Subscriber trends, referral sources, geo/device/platform breakdowns, and engagement scoring per subscriber and segment.
- Campaign Analytics — did my emails land? Privacy-compliant open rates, clicks, conversions, heatmaps, and deliverability per campaign.
- Monetization Reports — what am I earning? Ad revenue, sponsorship deals, subscription churn/retention, and best-performing products.
- Benchmarking — how do I compare? Your metrics against similar creators by niche and list size.
Metrics worth watching weekly
- Net subscriber growth (new minus unsubscribed) — the health of your Grow funnel.
- Open and click rates per broadcast — subject lines and content resonance.
- Engagement scores by segment — who to reward, who to re-engage.
- Revenue per subscriber — whether monetization is keeping pace with growth.
Open rates are privacy-compliant estimates (Apple Mail privacy affects everyone). Watch trends across sends rather than absolute numbers.
Ready to try it?
Open your dashboard and follow along — or create a free account in two minutes.