See views and signups for landing pages and forms
Views, unique visitors, referrers, and locations for each landing page and form, and how visitor consent affects them.
Each landing page and form has its own traffic report, separate from your email analytics. Use it to see which page gets visits and where they come from.
Before you start
- Your page or form needs to be published and have some visits. A new one shows No views recorded yet.
Open a report
- 1Go to Landing Pages & Forms and select Analytics.
- 2Choose a landing page or form.
- 3Pick the number of days with the buttons at the top right of the report.
What the numbers mean
Location comes from an IP lookup at the time of the visit, and is kept only for visitors who accepted cookies or don't need to. The IP itself is never stored, only a keyed hash. Daily views are grouped by UTC day.
| Number | How it's computed |
|---|---|
| Total Views | Every page load, repeat visits included. |
| Unique Visitors | Distinct visitor IDs, which come from a browser cookie. A person on two devices counts twice. |
| New Visitors | Views from a browser with no visitor ID yet. |
| Returning | Unique Visitors minus New Visitors, never below zero. |
| Top Referrers | The site each visit came from. Forms need the Script (better tracking) snippet to see the real host page: see embed a form. |
What can go wrong
- Referrers and locations look low. Views from visitors who haven't accepted the cookie banner (EU, EEA, UK, or country unknown) count in Total Views only, with no visitor ID, referrer or location.
- A form's referrer is your own page host or empty. The iFrame snippet can't pass the host page. Use the Script snippet.
Frequently asked questions
How far back can I look?
Up to 90 days. The buttons on the detail view set the window, and the server won't return more than 90 days.
Why are unique visitors much lower than views for visitors in Europe?
Visitors in the EU, EEA, and UK, and visitors whose country can't be determined, get no visitor ID until they accept cookies. Their views count in Total Views, but they can't be told apart as individual people, and their referrer and location aren't recorded.
Ready to try it?
Open your dashboard and follow along — or create a free account.