Set up your Brand Kit

Brand Kit stores your brand details in one place. Today it does one thing: Words you never use feeds the Deliverability check in the template editor.

Before you start

• Have your hex colors ready, such as #6366f1, and a logo hosted at an https address.
• The page text talks about AI-written email. AI writing isn't switched on, so your Brand Kit doesn't change how any email looks. Templates keep the colors and fonts you set in the editor.

Fill in your Brand Kit

1. 1Open Brand Kit. To start from your existing work, click Fill from my emails. It only changes fields it could work out.
2. 2Under Look, set Buttons & links, Text, Background, Font, Logo URL, Sender name and Default link.
3. 3Under Voice, complete Paste something you have written, Tone, in a few words and Who you are writing to.
4. 4In Words you never use, enter words or phrases separated by commas.
5. 5Click Save.

What happens next

When you run Check this email in the template editor, it warns you about any Words you never use in that email. The warning is advice and doesn't stop a send.

What can go wrong

• Nothing to go on yet — this fills in once you have designed a template or sent to a real list. means Fill from my emails has nothing to read. Fill in the fields by hand.
• Needs to be a six-digit hex colour, like #6366f1. means the color value isn't valid.
• Invalid values are replaced with defaults when you save. A Logo URL that doesn't start with https:// is dropped, so check the page after saving.
• Font only lists fonts that email clients can render.