← Glossary
Programmatic Ads
Automated ad placements filled by an ad network without manual sponsor deals.
Programmatic ads in newsletters are served automatically by an ad network based on audience targeting, with revenue calculated per impression (CPM). Unlike direct sponsorships, programmatic requires no sales effort — ads fill from day one. InfluencersKit enables programmatic ads without subscriber minimums. Revenue is typically lower per impression than direct deals but scales passively across every send.