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Newsletter Media Kit Template
Sponsor-ready media kit outline: audience stats, demographics, ad formats, rates, and case studies.
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Media kit sections
**1. About [Newsletter name]** One paragraph: who you write for, what topics you cover, how long you've been publishing, and your unique angle. **2. Audience stats** • Total subscribers: [X] • Average open rate: [X]% (last 90 days) • Average click rate: [X]% • Top geographies: [countries] • Audience profile: [job titles, interests, demographics if available] **3. Ad formats & rates** | Format | Description | Rate | | Primary sponsor | Top of email, 100–150 words + link | $[X]/send | | Secondary mention | Mid-email, 50 words + link | $[X]/send | | Dedicated send | Full email about sponsor | $[X] | **4. Sample issues** Links to 2–3 recent issues that represent your typical content and sponsor integration style. **5. Booking & contact** • Minimum commitment: [1 send / 3 sends / monthly] • Lead time: [X] days • Contact: [email] • Payment: [Stripe / invoice / platform]