Newsletter Media Kit Template

Sponsor-ready media kit outline: audience stats, demographics, ad formats, rates, and case studies.

Export results as a text file — enter your email to unlock (free, no spam).

Media kit sections

**1. About [Newsletter name]**
One paragraph: who you write for, what topics you cover, how long you've been publishing, and your unique angle.

**2. Audience stats**
• Total subscribers: [X]
• Average open rate: [X]% (last 90 days)
• Average click rate: [X]%
• Top geographies: [countries]
• Audience profile: [job titles, interests, demographics if available]

**3. Ad formats & rates**
| Format | Description | Rate |
| Primary sponsor | Top of email, 100–150 words + link | $[X]/send |
| Secondary mention | Mid-email, 50 words + link | $[X]/send |
| Dedicated send | Full email about sponsor | $[X] |

**4. Sample issues**
Links to 2–3 recent issues that represent your typical content and sponsor integration style.

**5. Booking & contact**
• Minimum commitment: [1 send / 3 sends / monthly]
• Lead time: [X] days
• Contact: [email]
• Payment: [Stripe / invoice / platform]

How to use this template

Export this template to a one-page PDF or Notion doc — sponsors share it internally. Update stats monthly; stale open rates kill deals. Use your ESP's last-90-day average, not lifetime. Include screenshots of analytics if you can. Price primary placement using our sponsorship calculator, then add 15% for dedicated sends. Attach 2–3 sample issues with sponsor integrations visible. If you're under 2,000 subscribers, emphasize engagement rate (opens ÷ subscribers) and audience fit over raw size.

Variations

Three alternate formats for different audiences or send cadences. Copy any block and adapt placeholders.

Variation A — One-page sponsor deck (slide copy)

Slide 1 — [Newsletter name] | [Niche] | [Frequency]
Slide 2 — [X] subscribers · [X]% opens · [X]% clicks (90d)
Slide 3 — Audience: [3 bullet personas]
Slide 4 — Formats: Primary $[X] · Secondary $[X] · Dedicated $[X]
Slide 5 — Sample issues: [URLs]
Slide 6 — Book: [email] · Lead time [X] days

Variation B — Niche-specific (B2B SaaS)

**Audience:** [X] subscribers — [X]% directors+ at B2B SaaS companies
**Geography:** [X]% US, [X]% UK/EU
**Topics:** GTM, PLG, fundraising, tooling
**Benchmarks:** [X]% open rate (category median: 35%)
**Sponsor fit:** Dev tools, HR tech, finance software
**Primary rate:** $[X]/send · 3-send packages -10%

Variation C — Early-stage creator (<2K subs)

**[Newsletter name]** — highly engaged [niche] audience
Subscribers: [X] · Opens: [X]% (90d) · Clicks: [X]%
Engaged opens per issue: [subscribers × open rate] = [X]
Audience: [Specific job titles / interests]
Why sponsors work here: tight niche, founder readers, reply-heavy community
Test send: $[X] single placement · No minimum commitment