← Glossary
Subscriber Lifetime Value (LTV)
The total revenue a subscriber generates over their entire time on your list.
Subscriber LTV estimates how much revenue each subscriber produces across paid subscriptions, ad impressions, sponsorship attribution, and product sales during their subscription lifetime. Calculated as average monthly revenue per subscriber × average subscriber lifespan in months. LTV guides acquisition spend — if each subscriber is worth $15 over 18 months, spending $3 to acquire them via ads or referrals is profitable. InfluencersKit's revenue dashboard helps track per-subscriber monetisation.