Re-engagement Campaign

Emails targeting inactive subscribers before removing them from your list.

Re-engagement campaigns target subscribers who haven't opened in 60–90+ days with a 'Do you still want to hear from us?' email. Subscribers who don't respond are suppressed or removed — improving deliverability for active subscribers. Re-engagement can recover 5–15% of inactive subscribers. Run quarterly on lists above 2,000 for best deliverability hygiene.